Homeselling Services Commitment

Selling your property is an important decision.  As your Prudential Real Estate sales professionals, our goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans and to make the homeselling process as efficient and stress-free as possible.  Click here to download the pdf format.

Our Sales Agents commit to you that they will:

1. Communicate with you in a timely and efficient manner.

2. Identify your needs:

   • Consult with you to clarify your needs, expectations and priorities.
   • Discuss seller, buyer, and dual agency alternatives, and determine how we can best work with you to achieve your real estate objectives.
   • Answer any question you might have about the homeselling process.

3. Develop and implement an effective Marketing Plan for your property:

   • Design a Marketing Plan that is tailored to your property, in order to achieve maximum exposure to prospective buyers.
   • Share information about your property with the Prudential Real Estate professionals in our office, and other real estate professionals through the Multiple Listing Service (MLS)
   • Install the well-recognized Prudential Real Estate FOR SALE sign (where allowed)
   • Discuss how open houses may be an effective way to reach potential buyers, and hold open houses as needed.
   • Promote your property through effective print advertising and electronic media.
   • Explain how written property disclosure, a home warranty and professional home inspections can enhance the salability of your property.
   • Seek buyers who are pre-qualified or pre-approved by a lending institution, and require financial qualifying information on all buyers submitting offers.
   • Communicate with you throughout the marketing process.

4. Help you determine an effective pricing strategy:

   • Explain how market value is determined, and discuss the role of market-sensitive pricing in the successful sale of your property
   • Research and present a Comparative Market Analysis showing recent real estate activity and trends, to help you determine a realistic listing price.
   • Discuss financing options that will help attract potential buyers.
   • Prepare a preliminary estimate of your costs and cash proceeds based on the probable selling price and financing terms.
   • Continue to monitor real estate market activity and, if appropriate, recommend price adjustments to keep your property competitive.

5. Recommend steps to prepare your property for market:

   • Identify enhancements that will help your property make the best possible impression on prospective buyers.
   • Advise you how to prepare your property for real estate professional previews and buyer showings.

6. Represent you in negotiations with prospective buyers:

   • Review all purchase offers with you, and explain your available choices to accept, reject or counter each offer.
   • Negotiate in your best interests, including the handling of counter offers, to reach an agreement that is acceptable to you.

7. Work to protect your interests through the completion of the transaction:

   • Work with the buyer's real estate professional and others to see that all requirements of the purchase agreement are satisfied and to help keep the transaction on schedule.
   • Keep you informed of the progress of the transaction.
   • Follow up on any remaining details after the close of sale, and provide you with information on relocation assistance or additional services you may need.

Section Navigation

• Real Estate Market Watch
• Why Market Your Home With Prudential Gallo
• About Prudential Real Estate
• The Homeselling Process
• Homeselling Services Commitment
• Real Estate Tips For Buyers & Sellers

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